Communication is key in any relationship, and Condo and HOA communities are no exception. In order to foster a more peaceful environment, curb violations, and reduce misunderstandings, the board should strive to keep community members in the loop.
Well-educated members are often more satisfied and engaged with the association. And fortunately, HOAs have a variety of resources at their disposal to enhance communication and keep members informed.
1. Maintain an Updated Website.
The community website is a go-to resource not just for current residents, but also for future residents. Make it a one-stop-shop where people can find the information they’re looking for. Public access can include all of the basics about the community, its amenities, and events. A resident portal can include copies of all governing documents, forms to fill out for approvals or repairs, forms for questions or complaints, information about service providers, and updates on community events or happenings.
2. Send out Regular Newsletters.
Have a consistent schedule for the newsletter, whether it’s once a month, once a quarter, or twice a year, and stick to it. This way members know when it is coming and that it will actually arrive. Include updates about important events, upcoming projects or repairs, shout outs to recognize volunteers or success stories, and polite reminders about rules to keep in mind – especially if there have been issues with people violating certain terms.
3. Keep Emails Short and Relevant.
No one likes to have their inbox bombarded with multiple emails from the HOA each week (or day). Focus on using email blasts for the most important or time-sensitive issues. Keep messages short and to the point so that members are more likely to take the time to read them in their entirety. Decide what information should be sent via email and what is better left for the newsletter or website.
4. Make use of Social Media.
Most people are active on multiple forms of social media, whether it’s Facebook, Twitter, Instagram, or any combination thereof. Use these platforms to your advantage. Create pages for the HOA and use them to engage with residents, provide interesting articles and helpful tips, and promote the community. This can be a fast and simple way to reach more people.
5. Take advantage of Software and Apps.
Keep all of the HOA communications organized in one place and have access to important files and folders by using programs such as Evercondo. You can easily manage facility requests, disseminate announcements to all residents, track service requests, and much more. Society is becoming more technology-centric than ever, so it makes sense for HOAs and community managers to use the programs and apps that are available to improve operations and communication.
When residents are regularly informed about what is going on in the community and board members are all on the same page with projects and tasks, it can make condo management run more smoothly. Taking the time to listen to residents and find out what information they feel is important or areas they feel communication is lacking in can also help to direct communication efforts. Use this feedback along with available resources to set up a system that works for your community.
What are some ways that your condo or HOA community stays engaged with residents? Share your stories, tips and tricks in the comments. We’d love to hear from you!
Evercondo is the leading web and mobile platform that facilitates quick and useful communication between community managers, HOA board, and residents. Contact us for a demonstration or sign up for a free trial to see how we can keep your communities happy today!