The Insider’s Guide to Property Management Marketing Ideas

Creative thinking and brainstorming ideasMagnetic property management marketing ideas to attract new residents

If you’ve worked in property management for a while now, you’re probably bored with the same old marketing techniques you’ve used over and over again to attract new condo buyers and keep your current residents happy. You might be thinking that you need to start from scratch, but that isn’t the case.

Before you completely ditch your marketing strategies, it might be a good idea to reevaluate what you’ve been doing for marketing for the past few years. Of all your strategies that have been implemented, take note of what seemed to work and what didn’t. Consider finances such as money spent and the return on investment when considering which techniques you’d like to consider using. Look backward so that you can plan forward.

You may find that some of your previous marketing strategies would have worked better if you did X and Y instead of Z. Great! Learn from your mistakes and adapt them to work for future marketing campaigns. Here are some property management marketing ideas that you might want to reevaluate for the year ahead.

What does your online presence look like?

No matter what anyone tells you, websites need to be continuously updated. If your website is built on an easy-to-navigate platform such as Wordpress, get in there and make some changes! Update the theme and remove or change outdated data. Your website is responsible for attracting regional and nationwide attention. If you’re hosting old information, or your site looks like it was created in the 1990’s, your marketing dollars are being spent unwisely.

Digital marketing ideas

Do you have a blog? Companies that blog regularly see 55% more website traffic, says Hubspot.

You don’t need to be a world-famous writer to manage your property’s blog. Just sharing condominium-relevant information is one way to direct new traffic to your website and even possibly attract new condo buyers. If someone is comparing two condominiums side-by-side before purchasing, they’ll be more impressed to see an active property management team taking the time to update their blog with content that will help them make condo purchasing decisions.

If you’re not on social media, you should probably stop reading this, sign up for some accounts, and then come back to finish this article. Even if you don’t have the time to be extremely active on social media, you need some kind of presence. Social media is a free platform that brings you in direct contact with your current residents and possible networking contacts.

Print marketing ideas

While so much marketing is now done online, don’t forget how important print media can be. Always have a supply of business cards and brochures on your person. The truth is, you never know who you’ll meet or when you’ll need it. If you have condominiums up for sale, always carry an info sheet on each property, and be ready to hand it out to prospective buyers.

Similar to your online presence, when was the last time you updated your print media? Whether it’s business cards or flyers, this is one place it’s wise to invest some marketing funds. Is your brand logo fresh and easy to identify? Is the design catchy? If necessary, hire someone to update the look of your print media.

Face-to-face marketing ideas

Networking may be one of the best property management marketing ideas, because it won’t cost you a penny! Get to know your residents, and make the time for your condo advisory board. Each person has different contacts that could be important in property management. Your current residents will also be pleased to speak one-on-one with you. Even if you’re only socializing briefly with them, don’t forget that a happy condo owner can be one of your best marketing tools.

Remember, having property management marketing ideas is a great thing, but if you don’t take them from idea through implementation, you’ll still be stuck in the same spot. Have some fun with your ideas and take your condominium marketing needs to the next level. While you’re working on marketing, let us automate your day-to-day routine with the Evercondo App. Contact us for a demonstration and we’ll prove to you how we can make a perfect team.

What are your go-to property management marketing ideas? Let us know in the comments section!

  • Great article, glad that you mentioned the power that blogging has for companies!